Sustainable Rural Healthcare Entrepreneurship: A Case Study of Serbia

Ivan Paunović, Sotiris Apostolopoulos, Ivana Božić Miljković, Miloš Stojanović · 2024 · Sustainability

Summary. Rural health entrepreneurs in Serbia provide essential medical services through private practices, policlinics, and dental clinics in underserved areas. The study identifies frugality, family orientation, and sustainability-driven innovation as key characteristics. While aging populations increase healthcare demand and financing instruments have improved, non-reimbursable services from the state health fund create significant barriers, perpetuating rural healthcare inequalities.

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Paunović, I., Apostolopoulos, S., Miljković, I. B., & Stojanović, M.. (2024). Sustainable Rural Healthcare Entrepreneurship: A Case Study of Serbia. Sustainability. https://doi.org/10.3390/su16031143

@article{paunovi-2024-sustainable-rural-healthcare-entrepreneurship-case,
  title   = {Sustainable Rural Healthcare Entrepreneurship: A Case Study of Serbia},
  author  = {Ivan Paunović and Sotiris Apostolopoulos and Ivana Božić Miljković and Miloš Stojanović},
  journal = {Sustainability},
  year    = {2024},
  doi     = {10.3390/su16031143},
  url     = {https://doi.org/10.3390/su16031143}
}

TY  - JOUR
TI  - Sustainable Rural Healthcare Entrepreneurship: A Case Study of Serbia
AU  - Ivan Paunović
AU  - Sotiris Apostolopoulos
AU  - Ivana Božić Miljković
AU  - Miloš Stojanović
JO  - Sustainability
PY  - 2024
DO  - 10.3390/su16031143
UR  - https://doi.org/10.3390/su16031143
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Details

DOI: 10.3390/su16031143
Countries: Serbia
Regions: Europe
Categories: rural-healthcare, entrepreneurship
Added: 2026-04-28