Innovations in agricultural marketing: a case study of e-tendering system in Karnataka, India

S Pavithra, C. P. Gracy, Raka Saxena, Ganesh Gowda Patil · 2018 · Agricultural Economics Research Review

Summary. An e-tendering system for agricultural marketing in Karnataka reduced transaction time, improved price transparency, and increased market revenue for pigeon pea sales. However, trader resistance prevented uniform adoption across all markets. The study identifies factors explaining why some markets successfully implemented the innovation while others failed, offering insights into barriers to agricultural marketing reforms.

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Pavithra, S., Gracy, C. P., Saxena, R., & Patil, G. G.. (2018). Innovations in agricultural marketing: a case study of e-tendering system in Karnataka, India. Agricultural Economics Research Review. https://doi.org/10.5958/0974-0279.2018.00005.8

@article{pavithra-2018-innovations-agricultural-marketing-case-study,
  title   = {Innovations in agricultural marketing: a case study of e-tendering system in Karnataka, India},
  author  = {S Pavithra and C. P. Gracy and Raka Saxena and Ganesh Gowda Patil},
  journal = {Agricultural Economics Research Review},
  year    = {2018},
  doi     = {10.5958/0974-0279.2018.00005.8},
  url     = {https://doi.org/10.5958/0974-0279.2018.00005.8}
}

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AU  - Ganesh Gowda Patil
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Details

DOI: 10.5958/0974-0279.2018.00005.8
Countries: India
Regions: Asia
Categories: agtech, food-systems, policy
Added: 2026-04-28