Twitter as Disruptive Innovation in Sport Communication

Ann Pegoraro · 2014 · Communication & Sport

Summary. This paper argues that Twitter functions as a disruptive innovation in sport communication by shifting from traditional one-to-many television consumption to many-to-many participatory models. Users themselves defined how the platform would be used for sport engagement. The author calls for comprehensive theoretical analysis of Twitter's role in sport, noting that existing research often applies older media frameworks rather than developing new theory suited to this platform's unique characteristics.

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@article{pegoraro-2014-twitter-disruptive-innovation-sport-communication,
  title   = {Twitter as Disruptive Innovation in Sport Communication},
  author  = {Ann Pegoraro},
  journal = {Communication & Sport},
  year    = {2014},
  doi     = {10.1177/2167479514527432},
  url     = {https://doi.org/10.1177/2167479514527432}
}

TY  - JOUR
TI  - Twitter as Disruptive Innovation in Sport Communication
AU  - Ann Pegoraro
JO  - Communication & Sport
PY  - 2014
DO  - 10.1177/2167479514527432
UR  - https://doi.org/10.1177/2167479514527432
ER  - 

Details

DOI

10.1177/2167479514527432

Countries

Canada

Regions

North America

Categories

innovation-theory, general-innovation

Added

2026-04-28