From Creativity to Innovation: The Social Network Drivers of the Four Phases of the Idea Journey

Jill Perry-Smith, Pier Vittorio Mannucci · 2015 · Academy of Management Review

Summary. Social networks influence innovation differently across four distinct phases: idea generation, elaboration, championing, and implementation. Each phase requires different network characteristics—cognitive flexibility, support, influence, and shared vision respectively. Network features beneficial in one phase become detrimental in another. Successful innovators navigate this paradox by reframing their approach and activating different network strengths at appropriate moments, moving ideas from conception to tangible field-changing outcomes.

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Perry-Smith, J., & Mannucci, P. V.. (2015). From Creativity to Innovation: The Social Network Drivers of the Four Phases of the Idea Journey. Academy of Management Review. https://doi.org/10.5465/amr.2014.0462

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  title   = {From Creativity to Innovation: The Social Network Drivers of the Four Phases of the Idea Journey},
  author  = {Jill Perry-Smith and Pier Vittorio Mannucci},
  journal = {Academy of Management Review},
  year    = {2015},
  doi     = {10.5465/amr.2014.0462},
  url     = {https://doi.org/10.5465/amr.2014.0462}
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Details

DOI: 10.5465/amr.2014.0462
Countries: United States, United Kingdom
Regions: North America, Europe
Categories: innovation-theory, innovation-networks, general-innovation
Added: 2026-04-28