Big Bang Disruption: Strategy in the Age of Devastating Innovation

Irene J. Petrick · 2014 · Research-Technology Management

Summary. This paper reviews a book arguing that digital technologies enable rapid market disruption through products that are simultaneously better and cheaper than existing solutions. Successful companies often fail to recognize these disruptions because they apply outdated strategic logic. The authors identify exponential technologies like mobile devices and cloud computing as drivers of disruption, replacing traditional bell-curve adoption patterns with rapid shark-fin curves that compress industry lifecycles and reward speed over incumbency.

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@article{petrick-2014-big-bang-disruption-strategy-age,
  title   = {Big Bang Disruption: Strategy in the Age of Devastating Innovation},
  author  = {Irene J. Petrick},
  journal = {Research-Technology Management},
  year    = {2014},
  url     = {https://www.questia.com/library/journal/1G1-367076989/big-bang-disruption-strategy-in-the-age-of-devastating}
}

TY  - JOUR
TI  - Big Bang Disruption: Strategy in the Age of Devastating Innovation
AU  - Irene J. Petrick
JO  - Research-Technology Management
PY  - 2014
UR  - https://www.questia.com/library/journal/1G1-367076989/big-bang-disruption-strategy-in-the-age-of-devastating
ER  - 

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Categories

innovation-theory, general-innovation

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2026-04-28