Rural entrepreneurs behaviors towards green innovation: Empirical evidence from Bangladesh
Summary. Rural entrepreneurs in Bangladesh adopt green innovation when they have environmental concern and perceive the technology as easy to use. The intention to use green energy technology, particularly solar energy, mediates the relationship between environmental concern and adoption, and between attitude and adoption. However, perceived ease of use directly influences adoption without requiring intention as a mediator. The study identifies environmental concern and usability as key drivers for sustainable green SMEs in rural Bangladesh.
Cite this article
Polas, M. R. H., Kabir, A. I., Jahanshahi, A. A., Sohel‐Uz‐Zaman, A. S. M., Karim, R., & Tabash, M. I.. (2023). Rural entrepreneurs behaviors towards green innovation: Empirical evidence from Bangladesh. Journal of Open Innovation Technology Market and Complexity. https://doi.org/10.1016/j.joitmc.2023.100020
Polas, Mohammad Rashed Hasan, et al. “Rural entrepreneurs behaviors towards green innovation: Empirical evidence from Bangladesh.” Journal of Open Innovation Technology Market and Complexity, 2023. https://doi.org/10.1016/j.joitmc.2023.100020.
Polas, Mohammad Rashed Hasan, Ahmed Imran Kabir, Asghar Afshar Jahanshahi, Abu Saleh Md. Sohel‐Uz‐Zaman, Ridoan Karim, and Mosab I. Tabash. 2023. “Rural entrepreneurs behaviors towards green innovation: Empirical evidence from Bangladesh.” Journal of Open Innovation Technology Market and Complexity. https://doi.org/10.1016/j.joitmc.2023.100020.
@article{polas-2023-rural-entrepreneurs-behaviors-towards-green,
title = {Rural entrepreneurs behaviors towards green innovation: Empirical evidence from Bangladesh},
author = {Mohammad Rashed Hasan Polas and Ahmed Imran Kabir and Asghar Afshar Jahanshahi and Abu Saleh Md. Sohel‐Uz‐Zaman and Ridoan Karim and Mosab I. Tabash},
journal = {Journal of Open Innovation Technology Market and Complexity},
year = {2023},
doi = {10.1016/j.joitmc.2023.100020},
url = {https://doi.org/10.1016/j.joitmc.2023.100020}
}
TY - JOUR TI - Rural entrepreneurs behaviors towards green innovation: Empirical evidence from Bangladesh AU - Mohammad Rashed Hasan Polas AU - Ahmed Imran Kabir AU - Asghar Afshar Jahanshahi AU - Abu Saleh Md. Sohel‐Uz‐Zaman AU - Ridoan Karim AU - Mosab I. Tabash JO - Journal of Open Innovation Technology Market and Complexity PY - 2023 DO - 10.1016/j.joitmc.2023.100020 UR - https://doi.org/10.1016/j.joitmc.2023.100020 ER -
Details
- DOI
- 10.1016/j.joitmc.2023.100020
- Countries
- Bangladesh
- Regions
- Asia
- Categories
- entrepreneurship, energy, climate-and-environment
- Added
- 2026-04-28