Diffusion of Web-Based Product Innovation

Emanuela Prandelli, Gianmario Verona, Deborah Carolina Raccagni · 2006 · California Management Review

Summary. Companies increasingly involve customers in innovation through web-based tools, which reduce costs and help anticipate market changes. This study analyzed over 200 brand and corporate websites to identify which web-based collaborative tools firms actually use and discovered significant variations based on industry and company characteristics.

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Prandelli, E., Verona, G., & Raccagni, D. C.. (2006). Diffusion of Web-Based Product Innovation. California Management Review. https://doi.org/10.2307/41166363

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  title   = {Diffusion of Web-Based Product Innovation},
  author  = {Emanuela Prandelli and Gianmario Verona and Deborah Carolina Raccagni},
  journal = {California Management Review},
  year    = {2006},
  doi     = {10.2307/41166363},
  url     = {https://doi.org/10.2307/41166363}
}

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TI  - Diffusion of Web-Based Product Innovation
AU  - Emanuela Prandelli
AU  - Gianmario Verona
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Details

DOI: 10.2307/41166363
Categories: innovation-networks, broadband-and-digital, general-innovation
Added: 2026-04-28