STUDY OF THE PRINCIPLES OF INNOVATION FOR THE BOP CONSUMER — THE CASE OF A RURAL WATER FILTER

V. C. S. Prasad, Vivek Ganvir · 2005 · International Journal of Innovation and Technology Management

Summary. This paper examines innovation principles for low-income markets using a rural water filter developed in India. The researchers used quality control methodology to establish realistic bacterial removal specifications, then introduced the filter in a village where it reduced waterborne disease cases significantly. The cost savings from fewer illnesses exceeded filter costs, creating a profitable model for both rural consumers and entrepreneurs.

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Prasad, V. C. S., & Ganvir, V.. (2005). STUDY OF THE PRINCIPLES OF INNOVATION FOR THE BOP CONSUMER — THE CASE OF A RURAL WATER FILTER. International Journal of Innovation and Technology Management. https://doi.org/10.1142/s0219877005000587

@article{prasad-2005-study-principles-innovation-bop-consumer,
  title   = {STUDY OF THE PRINCIPLES OF INNOVATION FOR THE BOP CONSUMER — THE CASE OF A RURAL WATER FILTER},
  author  = {V. C. S. Prasad and Vivek Ganvir},
  journal = {International Journal of Innovation and Technology Management},
  year    = {2005},
  doi     = {10.1142/s0219877005000587},
  url     = {https://doi.org/10.1142/s0219877005000587}
}

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TI  - STUDY OF THE PRINCIPLES OF INNOVATION FOR THE BOP CONSUMER — THE CASE OF A RURAL WATER FILTER
AU  - V. C. S. Prasad
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Details

DOI: 10.1142/s0219877005000587
Countries: India
Regions: Asia
Categories: agtech, entrepreneurship, innovation-theory
Added: 2026-04-28