Empowering Rural Entrepreneurs through Independent-Entrepreneurship Literacy Program

Diyamon Prasandha, Yuni Susanti · 2022 · ASEAN Journal of Community Engagement

Summary. An entrepreneurship literacy program in an Indonesian village improved bamboo craftsmen's business competencies through training in business management, financial literacy, and digital marketing. The program used participatory action research to address illiteracy and low entrepreneurial skills that hindered rural economic development. While the training enhanced craftsmen's abilities to develop their businesses, sustained progress requires ongoing support from local government and private companies.

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@article{prasandha-2022-empowering-rural-entrepreneurs-independent-entrepreneurship,
  title   = {Empowering Rural Entrepreneurs through Independent-Entrepreneurship Literacy Program},
  author  = {Diyamon Prasandha and Yuni Susanti},
  journal = {ASEAN Journal of Community Engagement},
  year    = {2022},
  doi     = {10.7454/ajce.v6i1.1176},
  url     = {https://doi.org/10.7454/ajce.v6i1.1176}
}

TY  - JOUR
TI  - Empowering Rural Entrepreneurs through Independent-Entrepreneurship Literacy Program
AU  - Diyamon Prasandha
AU  - Yuni Susanti
JO  - ASEAN Journal of Community Engagement
PY  - 2022
DO  - 10.7454/ajce.v6i1.1176
UR  - https://doi.org/10.7454/ajce.v6i1.1176
ER  - 

Details

DOI

10.7454/ajce.v6i1.1176

Countries

Indonesia

Regions

Asia

Categories

entrepreneurship, education

Added

2026-04-28