IMPORTÂNCIA RELATIVA DE CANAIS DE COMUNICAÇÃO NO PROCESSO DE DECISÃO SOBRE INOVAÇÕES AGRÍCOLAS. ZONA DO TRIÂNGULO DE MINAS GERAIS RELATIVE IMPORTANCE OF COMMUNICATION CHANNELS IN THE DECISION PROCESS OF AGRICULTURAL INNOVATIONS. TRIANGLE OF MINAS GERAIS ZONE

Rolf Eduardo Pulschen, Miguel Ribon, Carlos M. Andreotti, Gabriel Canedo Quiroga, Francisco Machado Filho · 2007 · SHILAP Revista de lepidopterología

Summary. This study examined how cotton farmers in Brazil's Minas Gerais region make decisions about adopting agricultural innovations. Researchers surveyed 155 producers and found that technical advisors were the most influential communication channel across all decision stages, followed by peers and neighbors. Farmers were heavily exposed to radio and television but not print media, and change agents rarely used mass media to promote innovations.

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Pulschen, R. E., Ribon, M., Andreotti, C. M., Quiroga, G. C., & Filho, F. M.. (2007). IMPORTÂNCIA RELATIVA DE CANAIS DE COMUNICAÇÃO NO PROCESSO DE DECISÃO SOBRE INOVAÇÕES AGRÍCOLAS. ZONA DO TRIÂNGULO DE MINAS GERAIS RELATIVE IMPORTANCE OF COMMUNICATION CHANNELS IN THE DECISION PROCESS OF AGRICULTURAL INNOVATIONS. TRIANGLE OF MINAS GERAIS ZONE. SHILAP Revista de lepidopterología. https://doi.org/10.5216/pat.v7i1.2267

@article{pulschen-2007-import-ncia-relativa-de-canais,
  title   = {IMPORTÂNCIA RELATIVA DE CANAIS DE COMUNICAÇÃO NO PROCESSO DE DECISÃO SOBRE INOVAÇÕES AGRÍCOLAS. ZONA DO TRIÂNGULO DE MINAS GERAIS RELATIVE IMPORTANCE OF COMMUNICATION CHANNELS IN THE DECISION PROCESS OF AGRICULTURAL INNOVATIONS. TRIANGLE OF MINAS GERAIS ZONE},
  author  = {Rolf Eduardo Pulschen and Miguel Ribon and Carlos M. Andreotti and Gabriel Canedo Quiroga and Francisco Machado Filho},
  journal = {SHILAP Revista de lepidopterología},
  year    = {2007},
  doi     = {10.5216/pat.v7i1.2267},
  url     = {https://doi.org/10.5216/pat.v7i1.2267}
}

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TI  - IMPORTÂNCIA RELATIVA DE CANAIS DE COMUNICAÇÃO NO PROCESSO DE DECISÃO SOBRE INOVAÇÕES AGRÍCOLAS. ZONA DO TRIÂNGULO DE MINAS GERAIS RELATIVE IMPORTANCE OF COMMUNICATION CHANNELS IN THE DECISION PROCESS OF AGRICULTURAL INNOVATIONS. TRIANGLE OF MINAS GERAIS ZONE
AU  - Rolf Eduardo Pulschen
AU  - Miguel Ribon
AU  - Carlos M. Andreotti
AU  - Gabriel Canedo Quiroga
AU  - Francisco Machado Filho
JO  - SHILAP Revista de lepidopterología
PY  - 2007
DO  - 10.5216/pat.v7i1.2267
UR  - https://doi.org/10.5216/pat.v7i1.2267
ER  -

Details

DOI: 10.5216/pat.v7i1.2267
Countries: Brazil
Regions: South America
Categories: agtech, innovation-networks
Added: 2026-04-28