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Entrepreneurship Education with Purpose: Active Ageing for 50+ Entrepreneurs and Sustainable Development for Rural Areas

Tarja Römer-Paakkanen, Maija Suonpää · 2023 · Education Sciences

Summary. Older entrepreneurs aged 50+ possess stronger networks, financial resources, and credibility than younger counterparts, making them well-suited to launch successful rural businesses. The ENTRUST project surveyed 72 potential 50+ entrepreneurs and 100 rural development experts, finding significant business opportunities in rural tourism and strong demand for targeted training. Interviews with eight experienced 50+ rural entrepreneurs revealed they find meaningful work in developing rural areas and preserving cultural heritage, with most wanting to continue working as long as health permits.

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Römer-Paakkanen, T., & Suonpää, M.. (2023). Entrepreneurship Education with Purpose: Active Ageing for 50+ Entrepreneurs and Sustainable Development for Rural Areas. Education Sciences. https://doi.org/10.3390/educsci13060572

Details

DOI
10.3390/educsci13060572
Countries
Finland
Regions
Europe
Categories
entrepreneurship, education
Added
2026-04-28