Ecosystem effectuation: creating new value through open innovation during a pandemic

Agnieszka Radziwon, Marcel Bogers, Henry Chesbrough, Timo Minssen · 2021 · R and D Management

Summary. During the COVID-19 pandemic, AirAsia transformed its grounded airline operations by building an open innovation ecosystem rather than pursuing incremental improvements. The company created new value by reconfiguring its business model based on available resources and capabilities, introducing the concept of ecosystem effectuation. This case demonstrates how organizations facing financial distress can use radical ambidexterity and open innovation to survive and generate opportunities.

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Radziwon, A., Bogers, M., Chesbrough, H., & Minssen, T.. (2021). Ecosystem effectuation: creating new value through open innovation during a pandemic. R and D Management. https://doi.org/10.1111/radm.12512

@article{radziwon-2021-ecosystem-effectuation-creating-new-value,
  title   = {Ecosystem effectuation: creating new value through open innovation during a pandemic},
  author  = {Agnieszka Radziwon and Marcel Bogers and Henry Chesbrough and Timo Minssen},
  journal = {R and D Management},
  year    = {2021},
  doi     = {10.1111/radm.12512},
  url     = {https://doi.org/10.1111/radm.12512}
}

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TI  - Ecosystem effectuation: creating new value through open innovation during a pandemic
AU  - Agnieszka Radziwon
AU  - Marcel Bogers
AU  - Henry Chesbrough
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DO  - 10.1111/radm.12512
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Details

DOI: 10.1111/radm.12512
Countries: Denmark, United States, Netherlands, Italy, Sweden
Regions: Europe, North America
Categories: innovation-theory, entrepreneurship, general-innovation
Added: 2026-04-28