INNOVATION IN RURAL TOURISM: A MODEL FOR HUNGARIAN ACCOMMODATION PROVIDERS

Csilla Raffai · 2013 · Management and Marketing

Summary. Rural tourism accommodation providers in Hungary succeed by innovating continuously to meet shifting guest demands for experiences and knowledge rather than simple leisure. The authors developed a maturity model identifying five innovation capability areas—market knowledge, training, managing possibilities, guest orientation, and rationality—that drive success for rural accommodation providers in Veszprém County. The model helps providers understand innovation and better satisfy customer needs.

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Raffai, C.. (2013). INNOVATION IN RURAL TOURISM: A MODEL FOR HUNGARIAN ACCOMMODATION PROVIDERS. Management and Marketing. https://www.researchgate.net/profile/Csilla_Raffai/publication/260012199_Innovation_in_rural_tourism_a_model_for_Hungarian_accomodation_providers/links/0f31752f0d4d36d8d5000000.pdf

@article{raffai-2013-innovation-rural-tourism-model-hungarian,
  title   = {INNOVATION IN RURAL TOURISM: A MODEL FOR HUNGARIAN ACCOMMODATION PROVIDERS},
  author  = {Csilla Raffai},
  journal = {Management and Marketing},
  year    = {2013},
  url     = {https://www.researchgate.net/profile/Csilla_Raffai/publication/260012199_Innovation_in_rural_tourism_a_model_for_Hungarian_accomodation_providers/links/0f31752f0d4d36d8d5000000.pdf}
}

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TI  - INNOVATION IN RURAL TOURISM: A MODEL FOR HUNGARIAN ACCOMMODATION PROVIDERS
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JO  - Management and Marketing
PY  - 2013
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Details

Countries: Hungary
Regions: Europe
Categories: entrepreneurship, innovation-theory
Added: 2026-04-28