Evolving a Value Chain to an Open Innovation Ecosystem: Cognitive Engagement of Stakeholders in Customizing Medical Implants

Krithika Randhawa, Joel West, Katrina Skellern, Emmanuel Josserand · 2020 · California Management Review

Summary. A medical device firm transformed its traditional value chain into an open innovation ecosystem to customize orthopedic implants using 3D printing. The company used cognitive artifacts—shared visual and conceptual tools—to help diverse stakeholders develop common understanding and collaborate effectively. This approach enabled the firm to pursue mass customization while avoiding suboptimal local strategies and managing the constraints that external partnerships can impose on innovation strategy.

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@article{randhawa-2020-evolving-value-chain-open-innovation,
  title   = {Evolving a Value Chain to an Open Innovation Ecosystem: Cognitive Engagement of Stakeholders in Customizing Medical Implants},
  author  = {Krithika Randhawa and Joel West and Katrina Skellern and Emmanuel Josserand},
  journal = {California Management Review},
  year    = {2020},
  doi     = {10.1177/0008125620974435},
  url     = {https://doi.org/10.1177/0008125620974435}
}

TY  - JOUR
TI  - Evolving a Value Chain to an Open Innovation Ecosystem: Cognitive Engagement of Stakeholders in Customizing Medical Implants
AU  - Krithika Randhawa
AU  - Joel West
AU  - Katrina Skellern
AU  - Emmanuel Josserand
JO  - California Management Review
PY  - 2020
DO  - 10.1177/0008125620974435
UR  - https://doi.org/10.1177/0008125620974435
ER  - 

Details

DOI

10.1177/0008125620974435

Countries

Australia, United States

Regions

Oceania, North America

Categories

innovation-networks, innovation-theory, general-innovation

Added

2026-04-28