Employing Indigenous Craft Traditions for the Contemporary World: Opportunities for Innovation and Market Expansion of Sawantwadi Wooden Toys in India

Omkar Sadashiv Rane, Suyash Khaneja · 2025 · International Society for the Study of Vernacular Settlements

Summary. Sawantwadi wooden toys, made by India's Chitari community, are eco-friendly and culturally significant but face obstacles including material shortages, workforce challenges, and competition. Research with artisans reveals that enhanced finance, infrastructure, technology, and design support can enable market expansion. Strategic innovation combining sustainable practices, technology integration, digital promotion, and tourism channels can help these traditional toys compete globally while preserving their cultural heritage.

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@article{rane-2025-employing-indigenous-craft-traditions-contemporary,
  title   = {Employing Indigenous Craft Traditions for the Contemporary World: Opportunities for Innovation and Market Expansion of Sawantwadi Wooden Toys in India},
  author  = {Omkar Sadashiv Rane and Suyash Khaneja},
  journal = {International Society for the Study of Vernacular Settlements},
  year    = {2025},
  doi     = {10.61275/isvsej-2024-12-05-05},
  url     = {https://doi.org/10.61275/isvsej-2024-12-05-05}
}

TY  - JOUR
TI  - Employing Indigenous Craft Traditions for the Contemporary World: Opportunities for Innovation and Market Expansion of Sawantwadi Wooden Toys in India
AU  - Omkar Sadashiv Rane
AU  - Suyash Khaneja
JO  - International Society for the Study of Vernacular Settlements
PY  - 2025
DO  - 10.61275/isvsej-2024-12-05-05
UR  - https://doi.org/10.61275/isvsej-2024-12-05-05
ER  - 

Details

DOI

10.61275/isvsej-2024-12-05-05

Countries

India

Regions

Asia

Categories

indigenous-innovation, entrepreneurship, policy, general-innovation

Added

2026-09-01