Social cognitive theory in technological innovations
Summary. Australian youth show limited intention to adopt wireless banking technology, according to a social cognitive theory framework. The research reveals that WAP banking technology remains immature and not yet ready for widespread youth adoption. Young people serve as early technology adopters whose behavior patterns indicate future market potential for digital banking innovations.
Cite this article
Ratten, V., & Ratten, H.. (2007). Social cognitive theory in technological innovations. European Journal of Innovation Management. https://doi.org/10.1108/14601060710720564
Ratten, Vanessa, and Hamish Ratten. “Social cognitive theory in technological innovations.” European Journal of Innovation Management, 2007. https://doi.org/10.1108/14601060710720564.
Ratten, Vanessa, and Hamish Ratten. 2007. “Social cognitive theory in technological innovations.” European Journal of Innovation Management. https://doi.org/10.1108/14601060710720564.
@article{ratten-2007-social-cognitive-theory-technological-innovations,
title = {Social cognitive theory in technological innovations},
author = {Vanessa Ratten and Hamish Ratten},
journal = {European Journal of Innovation Management},
year = {2007},
doi = {10.1108/14601060710720564},
url = {https://doi.org/10.1108/14601060710720564}
}
TY - JOUR TI - Social cognitive theory in technological innovations AU - Vanessa Ratten AU - Hamish Ratten JO - European Journal of Innovation Management PY - 2007 DO - 10.1108/14601060710720564 UR - https://doi.org/10.1108/14601060710720564 ER -
Details
- DOI
- 10.1108/14601060710720564
- Countries
- Australia
- Regions
- Oceania
- Categories
- broadband-and-digital, innovation-theory, general-innovation
- Added
- 2026-04-28