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Involving Consumers: The Role of Digital Technologies in Promoting ‘Prosumption’ and User Innovation

Thierry Rayna, Ludmila Striukova · 2016 · Journal of the Knowledge Economy

Summary. Digital technologies enable consumers to shift from passive buyers to active producers—a phenomenon called prosumption. The paper develops a framework showing how different digital tools (mobile networks, 3D printing) enable different types of consumer involvement in design, manufacturing, and distribution. Examples include user innovation, DIY production, the makers movement, and sharing economy platforms. The authors argue understanding prosumption's nature is critical for anticipating market disruptions.

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Rayna, T., & Striukova, L.. (2016). Involving Consumers: The Role of Digital Technologies in Promoting ‘Prosumption’ and User Innovation. Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-016-0390-8

Details

DOI
10.1007/s13132-016-0390-8
Countries
France, United Kingdom
Regions
Europe
Categories
innovation-theory, broadband-and-digital, general-innovation
Added
2026-04-28