Involving Consumers: The Role of Digital Technologies in Promoting ‘Prosumption’ and User Innovation
Summary. Digital technologies enable consumers to shift from passive buyers to active producers—a phenomenon called prosumption. The paper develops a framework showing how different digital tools (mobile networks, 3D printing) enable different types of consumer involvement in design, manufacturing, and distribution. Examples include user innovation, DIY production, the makers movement, and sharing economy platforms. The authors argue understanding prosumption's nature is critical for anticipating market disruptions.
Cite this article
Rayna, T., & Striukova, L.. (2016). Involving Consumers: The Role of Digital Technologies in Promoting ‘Prosumption’ and User Innovation. Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-016-0390-8
Rayna, Thierry, and Ludmila Striukova. “Involving Consumers: The Role of Digital Technologies in Promoting ‘Prosumption’ and User Innovation.” Journal of the Knowledge Economy, 2016. https://doi.org/10.1007/s13132-016-0390-8.
Rayna, Thierry, and Ludmila Striukova. 2016. “Involving Consumers: The Role of Digital Technologies in Promoting ‘Prosumption’ and User Innovation.” Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-016-0390-8.
@article{rayna-2016-involving-consumers-role-digital-technologies,
title = {Involving Consumers: The Role of Digital Technologies in Promoting ‘Prosumption’ and User Innovation},
author = {Thierry Rayna and Ludmila Striukova},
journal = {Journal of the Knowledge Economy},
year = {2016},
doi = {10.1007/s13132-016-0390-8},
url = {https://doi.org/10.1007/s13132-016-0390-8}
}
TY - JOUR TI - Involving Consumers: The Role of Digital Technologies in Promoting ‘Prosumption’ and User Innovation AU - Thierry Rayna AU - Ludmila Striukova JO - Journal of the Knowledge Economy PY - 2016 DO - 10.1007/s13132-016-0390-8 UR - https://doi.org/10.1007/s13132-016-0390-8 ER -
Details
- DOI
- 10.1007/s13132-016-0390-8
- Countries
- France, United Kingdom
- Regions
- Europe
- Categories
- innovation-theory, broadband-and-digital, general-innovation
- Added
- 2026-04-28