Creating a sustainable ripple in rural entrepreneurship – the case of Deserttulip in resource-constrained rural Jordan

Deema Refai, Nermin Elkafrawi, Peter Gittins · 2023 · International Journal of Entrepreneurial Behaviour & Research

Summary. Rural entrepreneurs in Jordan navigate severe environmental, financial, and institutional constraints to drive sustainable development. The case of Deserttulip demonstrates how entrepreneurs use innovative agricultural technology and collective action to overcome resource scarcity. The study shows that while external structures limit opportunities, entrepreneurs' agency and collaborative initiatives create sustainable ripple effects that strengthen rural communities and promote empowerment beyond individual business success.

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@article{refai-2023-creating-sustainable-ripple-rural-entrepreneurship,
  title   = {Creating a sustainable ripple in rural entrepreneurship – the case of Deserttulip in resource-constrained rural Jordan},
  author  = {Deema Refai and Nermin Elkafrawi and Peter Gittins},
  journal = {International Journal of Entrepreneurial Behaviour & Research},
  year    = {2023},
  doi     = {10.1108/ijebr-02-2023-0168},
  url     = {https://doi.org/10.1108/ijebr-02-2023-0168}
}

TY  - JOUR
TI  - Creating a sustainable ripple in rural entrepreneurship – the case of Deserttulip in resource-constrained rural Jordan
AU  - Deema Refai
AU  - Nermin Elkafrawi
AU  - Peter Gittins
JO  - International Journal of Entrepreneurial Behaviour & Research
PY  - 2023
DO  - 10.1108/ijebr-02-2023-0168
UR  - https://doi.org/10.1108/ijebr-02-2023-0168
ER  - 

Details

DOI

10.1108/ijebr-02-2023-0168

Countries

Jordan

Categories

entrepreneurship, agtech, climate-and-environment

Added

2026-04-28