Agricultural specialists intention toward precision agriculture technologies: integrating innovation characteristics to technology acceptance model

Kurosh Rezaei‐Moghaddam, Saeid Salehi · 2010 · African Journal of Agricultural Research

Summary. Agricultural specialists in Iran show stronger intention to adopt precision agriculture technologies when they can observe results, try the technology first, and find it easy to use. Attitude toward using the technology is the strongest predictor of adoption intention. Perceived usefulness and ease of use influence adoption indirectly through attitude, not directly.

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Rezaei‐Moghaddam, K., & Salehi, S.. (2010). Agricultural specialists intention toward precision agriculture technologies: integrating innovation characteristics to technology acceptance model. African Journal of Agricultural Research. https://doi.org/10.5897/ajar09.506

@article{rezaei-moghaddam-2010-agricultural-specialists-intention-toward-precision,
  title   = {Agricultural specialists intention toward precision agriculture technologies: integrating innovation characteristics to technology acceptance model},
  author  = {Kurosh Rezaei‐Moghaddam and Saeid Salehi},
  journal = {African Journal of Agricultural Research},
  year    = {2010},
  doi     = {10.5897/ajar09.506},
  url     = {https://academicjournals.org/journal/AJAR/article-abstract/C9D6FC933211}
}

TY  - JOUR
TI  - Agricultural specialists intention toward precision agriculture technologies: integrating innovation characteristics to technology acceptance model
AU  - Kurosh Rezaei‐Moghaddam
AU  - Saeid Salehi
JO  - African Journal of Agricultural Research
PY  - 2010
DO  - 10.5897/ajar09.506
UR  - https://academicjournals.org/journal/AJAR/article-abstract/C9D6FC933211
ER  -

Details

DOI: 10.5897/ajar09.506
Countries: Iran
Categories: agtech, innovation-theory
Added: 2026-04-28