Open-market innovation.
Summary. Companies increasingly adopt open-market innovation, using licensing, joint ventures, and strategic alliances to access external ideas rather than relying solely on internal R&D. This approach lets firms acquire diverse expertise, retain creative talent, and measure innovation value. However, poor deal structuring can backfire, as seen when Xerox and TRW failed to capitalize on their own innovations.
Cite this article
Rigby, D. K., & Zook, C.. (2002). Open-market innovation. PubMed. https://pubmed.ncbi.nlm.nih.gov/12389463
Rigby, Darrell K., and Chris Zook. “Open-market innovation.” PubMed, 2002. https://pubmed.ncbi.nlm.nih.gov/12389463.
Rigby, Darrell K., and Chris Zook. 2002. “Open-market innovation.” PubMed. https://pubmed.ncbi.nlm.nih.gov/12389463.
@article{rigby-2002-open-market-innovation,
title = {Open-market innovation.},
author = {Darrell K. Rigby and Chris Zook},
journal = {PubMed},
year = {2002},
url = {https://pubmed.ncbi.nlm.nih.gov/12389463}
}
TY - JOUR TI - Open-market innovation. AU - Darrell K. Rigby AU - Chris Zook JO - PubMed PY - 2002 UR - https://pubmed.ncbi.nlm.nih.gov/12389463 ER -
Details
- Countries
- United States
- Regions
- North America
- Categories
- innovation-theory, innovation-networks, general-innovation
- Added
- 2026-04-28