COMPLEX ADAPTIVE SYSTEMS AND THE DIFFUSION OF INNOVATIONS

Everett M. Rogers, Una E. Medina, Mario A. Rivera, Cody J. Wiley · 2005

Summary. This paper combines diffusion of innovations theory with complex adaptive systems theory to create a hybrid model for predicting and guiding behavior change in populations. Using the STOP AIDS campaign in San Francisco as an example, the authors show how heterogeneous social networks and weak ties between diverse groups can catalyze innovation adoption. The integrated framework offers practical tools for public sector innovators seeking to understand and influence how innovations spread through social systems.

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Rogers, E. M., Medina, U. E., Rivera, M. A., & Wiley, C. J.. (2005). COMPLEX ADAPTIVE SYSTEMS AND THE DIFFUSION OF INNOVATIONS. http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.299.2431

@article{rogers-2005-complex-adaptive-systems-diffusion-innovations,
  title   = {COMPLEX ADAPTIVE SYSTEMS AND THE DIFFUSION OF INNOVATIONS},
  author  = {Everett M. Rogers and Una E. Medina and Mario A. Rivera and Cody J. Wiley},
  year    = {2005},
  url     = {http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.299.2431}
}

TY  - JOUR
TI  - COMPLEX ADAPTIVE SYSTEMS AND THE DIFFUSION OF INNOVATIONS
AU  - Everett M. Rogers
AU  - Una E. Medina
AU  - Mario A. Rivera
AU  - Cody J. Wiley
PY  - 2005
UR  - http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.299.2431
ER  -

Details

Countries: United States
Regions: North America
Categories: innovation-theory, innovation-networks, general-innovation
Added: 2026-04-28