Opening up for competitive advantage – How Deutsche Telekom creates an open innovation ecosystem
Summary. Deutsche Telekom, Germany's national telecom operator, adopted open innovation practices to compete against declining revenues and market pressure. Through 15 interviews, researchers identified 11 open innovation instruments the company deployed. The study shows Deutsche Telekom successfully increased its innovation capacity by opening its development process to external creativity and knowledge sources, demonstrating how incumbent telecom firms can adapt to competitive threats.
Cite this article
Rohrbeck, R., Hölzle, K., & Gemünden, H. G.. (2009). Opening up for competitive advantage – How Deutsche Telekom creates an open innovation ecosystem. R and D Management. https://doi.org/10.1111/j.1467-9310.2009.00568.x
Rohrbeck, René, et al. “Opening up for competitive advantage – How Deutsche Telekom creates an open innovation ecosystem.” R and D Management, 2009. https://doi.org/10.1111/j.1467-9310.2009.00568.x.
Rohrbeck, René, Katharina Hölzle, and Hans Georg Gemünden. 2009. “Opening up for competitive advantage – How Deutsche Telekom creates an open innovation ecosystem.” R and D Management. https://doi.org/10.1111/j.1467-9310.2009.00568.x.
@article{rohrbeck-2009-opening-up-competitive-advantage-how,
title = {Opening up for competitive advantage – How Deutsche Telekom creates an open innovation ecosystem},
author = {René Rohrbeck and Katharina Hölzle and Hans Georg Gemünden},
journal = {R and D Management},
year = {2009},
doi = {10.1111/j.1467-9310.2009.00568.x},
url = {https://doi.org/10.1111/j.1467-9310.2009.00568.x}
}
TY - JOUR TI - Opening up for competitive advantage – How Deutsche Telekom creates an open innovation ecosystem AU - René Rohrbeck AU - Katharina Hölzle AU - Hans Georg Gemünden JO - R and D Management PY - 2009 DO - 10.1111/j.1467-9310.2009.00568.x UR - https://doi.org/10.1111/j.1467-9310.2009.00568.x ER -
Details
- DOI
- 10.1111/j.1467-9310.2009.00568.x
- Countries
- Germany
- Regions
- Europe
- Categories
- innovation-networks, innovation-theory, general-innovation
- Added
- 2026-04-28