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The potential of management networks in the innovation and competitiveness of rural tourism: a case study on the<i>Valle del Jerte</i>(Spain)

Patrícia Romeiro, Carlos Costa · 2009 · Current Issues in Tourism

Summary. Rural tourism businesses in Valle del Jerte, Spain form management networks that boost competitiveness and innovation. Through social network analysis, the study shows that these cooperative structures create cohesive destinations where businesses share resources and develop innovative local responses to global market pressures. Networking enables rural tourism enterprises to overcome traditional obstacles and strengthen their competitiveness as tourism products.

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Romeiro, P., & Costa, C.. (2009). The potential of management networks in the innovation and competitiveness of rural tourism: a case study on the<i>Valle del Jerte</i>(Spain). Current Issues in Tourism. https://doi.org/10.1080/13683500902730452

Details

DOI
10.1080/13683500902730452
Countries
Spain
Regions
Europe
Categories
innovation-networks, entrepreneurship
Added
2026-04-28