Unpacking the Personal Initiative–Performance Relationship: A Multi‐Group Analysis of Innovation by Ugandan Rural and Urban Entrepreneurs

Gerrit Rooks, Arthur Sserwanga, Michael Fresé · 2014 · Applied Psychology

Summary. Personal initiative drives innovation differently in rural versus urban Uganda. The study identifies two mechanisms: business planning works better in dynamic environments, while social network development matters more in individualistic settings. In static, collectivistic rural contexts, personal initiative has less impact on innovation. The findings come from surveying 573 Ugandan entrepreneurs across rural and urban areas.

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@article{rooks-2014-unpacking-personal-initiative-performance-relationship,
  title   = {Unpacking the Personal Initiative–Performance Relationship: A Multi‐Group Analysis of Innovation by Ugandan Rural and Urban Entrepreneurs},
  author  = {Gerrit Rooks and Arthur Sserwanga and Michael Fresé},
  journal = {Applied Psychology},
  year    = {2014},
  doi     = {10.1111/apps.12033},
  url     = {https://doi.org/10.1111/apps.12033}
}

TY  - JOUR
TI  - Unpacking the Personal Initiative–Performance Relationship: A Multi‐Group Analysis of Innovation by Ugandan Rural and Urban Entrepreneurs
AU  - Gerrit Rooks
AU  - Arthur Sserwanga
AU  - Michael Fresé
JO  - Applied Psychology
PY  - 2014
DO  - 10.1111/apps.12033
UR  - https://doi.org/10.1111/apps.12033
ER  - 

Details

DOI

10.1111/apps.12033

Countries

Uganda

Regions

Africa

Categories

entrepreneurship, innovation-theory, regional-innovation-systems

Added

2026-04-28