Frugal innovation in women-led family businesses in rural communities

Patricia S. Sánchez‐Medina, Dailin Alejandra Ramírez-Altamirano, María del Rosario ´Reyes-Santiago, Manuel de Jesús Melo-Monterrey, Arendi Toledo-Morales · 2024 · Asia Pacific Journal of Innovation and Entrepreneurship

Summary. Women-led family businesses in rural Oaxaca, Mexico use four types of frugal innovation to survive crises: new production and marketing models, operational methods, financing methods, and organizational methods. The study of 160 businesses found that shifting to new financing and organizational approaches proved most critical for survival during disruptions like COVID-19. These findings reveal how resource-constrained women entrepreneurs in the Global South innovate under pressure.

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Sánchez‐Medina, P. S., Ramírez-Altamirano, D. A., ´Reyes-Santiago, M. D. R., Melo-Monterrey, M. D. J., & Toledo-Morales, A.. (2024). Frugal innovation in women-led family businesses in rural communities. Asia Pacific Journal of Innovation and Entrepreneurship. https://doi.org/10.1108/apjie-08-2024-0170

@article{s-nchez-medina-2024-frugal-innovation-women-led-family,
  title   = {Frugal innovation in women-led family businesses in rural communities},
  author  = {Patricia S. Sánchez‐Medina and Dailin Alejandra Ramírez-Altamirano and María del Rosario ´Reyes-Santiago and Manuel de Jesús Melo-Monterrey and Arendi Toledo-Morales},
  journal = {Asia Pacific Journal of Innovation and Entrepreneurship},
  year    = {2024},
  doi     = {10.1108/apjie-08-2024-0170},
  url     = {https://doi.org/10.1108/apjie-08-2024-0170}
}

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Details

DOI: 10.1108/apjie-08-2024-0170
Countries: Mexico
Regions: North America
Categories: entrepreneurship, innovation-theory
Added: 2026-04-28