The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a moderated-mediation analysis

Mohammad Asif Salam, Saleh Bajaba · 2022 · Journal of Business and Industrial Marketing

Summary. This study examines how aligning marketing and supply chain management processes improves firm performance in Saudi Arabian consumer goods companies. The research finds that this alignment strengthens supply chain resilience, which then boosts performance. Absorptive capacity—a firm's ability to learn and apply new knowledge—can substitute for resilience when it's weak. The findings suggest companies should invest in absorptive capacity alongside supply chain alignment to handle future uncertainties.

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@article{salam-2022-role-supply-chain-resilience-absorptive,
  title   = {The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a moderated-mediation analysis},
  author  = {Mohammad Asif Salam and Saleh Bajaba},
  journal = {Journal of Business and Industrial Marketing},
  year    = {2022},
  doi     = {10.1108/jbim-02-2022-0105},
  url     = {https://doi.org/10.1108/jbim-02-2022-0105}
}

TY  - JOUR
TI  - The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a moderated-mediation analysis
AU  - Mohammad Asif Salam
AU  - Saleh Bajaba
JO  - Journal of Business and Industrial Marketing
PY  - 2022
DO  - 10.1108/jbim-02-2022-0105
UR  - https://doi.org/10.1108/jbim-02-2022-0105
ER  - 

Details

DOI

10.1108/jbim-02-2022-0105

Countries

Saudi Arabia

Categories

food-systems, regional-innovation-systems, general-innovation

Added

2026-04-28