Diffusion of Innovation in Ghana: The Adoption of M health among Pregnant Women in Ayensu Ade Rural Community in The Gomoa West District

Mohammed Gali Salam · 2024 · International Journal of Research and Innovation in Social Science

Summary. This study examined how persuasion variables influence pregnant women's adoption of mobile health (mHealth) technology in a rural Ghanaian community. Using interviews and focus groups, researchers found that relative advantage, trialability, and compatibility drove adoption among pregnant women, while community health nurses perceived the system as easing their workload. The mHealth intervention expanded healthcare reach, improved medical compliance, and promoted disease prevention behaviors.

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@article{salam-2024-diffusion-innovation-ghana-adoption-m,
  title   = {Diffusion of Innovation in Ghana: The Adoption of M health among Pregnant Women in Ayensu Ade Rural Community in The Gomoa West District},
  author  = {Mohammed Gali Salam},
  journal = {International Journal of Research and Innovation in Social Science},
  year    = {2024},
  doi     = {10.47772/ijriss.2024.805076},
  url     = {https://doi.org/10.47772/ijriss.2024.805076}
}

TY  - JOUR
TI  - Diffusion of Innovation in Ghana: The Adoption of M health among Pregnant Women in Ayensu Ade Rural Community in The Gomoa West District
AU  - Mohammed Gali Salam
JO  - International Journal of Research and Innovation in Social Science
PY  - 2024
DO  - 10.47772/ijriss.2024.805076
UR  - https://doi.org/10.47772/ijriss.2024.805076
ER  - 

Details

DOI

10.47772/ijriss.2024.805076

Countries

Ghana

Regions

Africa

Categories

rural-healthcare, broadband-and-digital, general-innovation

Added

2026-06-01