Enhancing the entrepreneurial skills of rural farmers through digital technology and business innovation

Brillyanеs Sanawiri, Moh. Fahrial Amrulla · 2025 · Abdimas Jurnal Pengabdian Masyarakat Universitas Merdeka Malang

Summary. A 14-week training program in Indonesia enhanced entrepreneurial skills for 40 rural farmers through digital technology and business innovation. Participants received instruction in business planning, financial management, digital marketing, and product development, with practical mentorship across four program phases. Despite limited internet access, farmers successfully adopted digital platforms like Facebook for marketing, increased sales, and improved product competitiveness. The program significantly boosted participants' confidence and business management capabilities.

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@article{sanawiri-2025-enhancing-entrepreneurial-skills-rural-farmers,
  title   = {Enhancing the entrepreneurial skills of rural farmers through digital technology and business innovation},
  author  = {Brillyanеs Sanawiri and Moh. Fahrial Amrulla},
  journal = {Abdimas Jurnal Pengabdian Masyarakat Universitas Merdeka Malang},
  year    = {2025},
  doi     = {10.26905/abdimas.v10i1.14635},
  url     = {https://doi.org/10.26905/abdimas.v10i1.14635}
}

TY  - JOUR
TI  - Enhancing the entrepreneurial skills of rural farmers through digital technology and business innovation
AU  - Brillyanеs Sanawiri
AU  - Moh. Fahrial Amrulla
JO  - Abdimas Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
PY  - 2025
DO  - 10.26905/abdimas.v10i1.14635
UR  - https://doi.org/10.26905/abdimas.v10i1.14635
ER  - 

Details

DOI

10.26905/abdimas.v10i1.14635

Countries

Indonesia

Regions

Asia

Categories

entrepreneurship, broadband-and-digital, agtech

Added

2026-04-28