Mediating agricultural entrepreneurship through embracing innovative technology: a tale from small rural enterprises in an emerging economy
Summary. Small marginal farmers in an emerging economy show willingness to adopt innovative technologies but face barriers including lack of technological education, training, and funding. Fear of losing traditional practices and threats from intermediaries discourage adoption. A digital marketplace model can reduce information gaps and costs while improving supply chain efficiency and profit margins for small farmers.
Cite this article
Sandhu, N., Hussain, J., & Scott, J. M.. (2024). Mediating agricultural entrepreneurship through embracing innovative technology: a tale from small rural enterprises in an emerging economy. International Journal of Entrepreneurial Behaviour & Research. https://doi.org/10.1108/ijebr-12-2022-1055
Sandhu, Navjot, et al. “Mediating agricultural entrepreneurship through embracing innovative technology: a tale from small rural enterprises in an emerging economy.” International Journal of Entrepreneurial Behaviour & Research, 2024. https://doi.org/10.1108/ijebr-12-2022-1055.
Sandhu, Navjot, Javed Hussain, and Jonathan M. Scott. 2024. “Mediating agricultural entrepreneurship through embracing innovative technology: a tale from small rural enterprises in an emerging economy.” International Journal of Entrepreneurial Behaviour & Research. https://doi.org/10.1108/ijebr-12-2022-1055.
@article{sandhu-2024-mediating-agricultural-entrepreneurship-embracing-innovative,
title = {Mediating agricultural entrepreneurship through embracing innovative technology: a tale from small rural enterprises in an emerging economy},
author = {Navjot Sandhu and Javed Hussain and Jonathan M. Scott},
journal = {International Journal of Entrepreneurial Behaviour & Research},
year = {2024},
doi = {10.1108/ijebr-12-2022-1055},
url = {https://doi.org/10.1108/ijebr-12-2022-1055}
}
TY - JOUR TI - Mediating agricultural entrepreneurship through embracing innovative technology: a tale from small rural enterprises in an emerging economy AU - Navjot Sandhu AU - Javed Hussain AU - Jonathan M. Scott JO - International Journal of Entrepreneurial Behaviour & Research PY - 2024 DO - 10.1108/ijebr-12-2022-1055 UR - https://doi.org/10.1108/ijebr-12-2022-1055 ER -
Details
- DOI
- 10.1108/ijebr-12-2022-1055
- Countries
- India
- Regions
- Asia
- Categories
- agtech, entrepreneurship, food-systems
- Added
- 2026-04-28