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Exploring Factors Influencing Incumbents' Response to Disruptive Innovation

Christian Sandström, Mats Magnusson, Jan Jörnmark · 2009 · Creativity and Innovation Management

Summary. This case study of Hasselblad examines how incumbent firm characteristics shape responses to disruptive innovation. The company's limited resources and niche positioning in professional cameras constrained its ability to experiment with digital technology without damaging its brand. Hasselblad pursued collaborations and hybrid products but ultimately survived the shift from analog to digital through acquisitions. The paper argues that incumbent characteristics significantly influence how firms navigate disruptive threats, and that medium-sized premium firms can survive through strategic partnerships and acquisitions.

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Sandström, C., Magnusson, M., & Jörnmark, J.. (2009). Exploring Factors Influencing Incumbents' Response to Disruptive Innovation. Creativity and Innovation Management. https://doi.org/10.1111/j.1467-8691.2009.00507.x

Details

DOI
10.1111/j.1467-8691.2009.00507.x
Countries
Sweden
Regions
Europe
Categories
innovation-theory, general-innovation
Added
2026-04-28