← All articles

Photo · Gordon More

Symmetric Assumptions in the Theory of Disruptive Innovation: Theoretical and Managerial Implications

Christian Sandström, Henrik Berglund, Mats Magnusson · 2014 · Creativity and Innovation Management

Summary. This paper critiques disruptive innovation theory for making asymmetric assumptions about firms. It argues that while the theory explains why established companies fail to adopt new technologies, it treats incumbent firms as internally diverse but assumes environmental firms are homogeneous. The authors propose a more symmetric theoretical framework that recognizes both incumbents and their environment contain heterogeneous actors, and that firms can actively shape their environment rather than merely respond to it.

Read the original

Cite this article

Sandström, C., Berglund, H., & Magnusson, M.. (2014). Symmetric Assumptions in the Theory of Disruptive Innovation: Theoretical and Managerial Implications. Creativity and Innovation Management. https://doi.org/10.1111/caim.12092

Details

DOI
10.1111/caim.12092
Categories
innovation-theory, general-innovation
Added
2026-04-28