Symmetric Assumptions in the Theory of Disruptive Innovation: Theoretical and Managerial Implications
Summary. This paper critiques disruptive innovation theory for making asymmetric assumptions about firms. It argues that while the theory explains why established companies fail to adopt new technologies, it treats incumbent firms as internally diverse but assumes environmental firms are homogeneous. The authors propose a more symmetric theoretical framework that recognizes both incumbents and their environment contain heterogeneous actors, and that firms can actively shape their environment rather than merely respond to it.
Cite this article
Sandström, C., Berglund, H., & Magnusson, M.. (2014). Symmetric Assumptions in the Theory of Disruptive Innovation: Theoretical and Managerial Implications. Creativity and Innovation Management. https://doi.org/10.1111/caim.12092
Sandström, Christian, et al. “Symmetric Assumptions in the Theory of Disruptive Innovation: Theoretical and Managerial Implications.” Creativity and Innovation Management, 2014. https://doi.org/10.1111/caim.12092.
Sandström, Christian, Henrik Berglund, and Mats Magnusson. 2014. “Symmetric Assumptions in the Theory of Disruptive Innovation: Theoretical and Managerial Implications.” Creativity and Innovation Management. https://doi.org/10.1111/caim.12092.
@article{sandstr-m-2014-symmetric-assumptions-theory-disruptive-innovation,
title = {Symmetric Assumptions in the Theory of Disruptive Innovation: Theoretical and Managerial Implications},
author = {Christian Sandström and Henrik Berglund and Mats Magnusson},
journal = {Creativity and Innovation Management},
year = {2014},
doi = {10.1111/caim.12092},
url = {https://doi.org/10.1111/caim.12092}
}
TY - JOUR TI - Symmetric Assumptions in the Theory of Disruptive Innovation: Theoretical and Managerial Implications AU - Christian Sandström AU - Henrik Berglund AU - Mats Magnusson JO - Creativity and Innovation Management PY - 2014 DO - 10.1111/caim.12092 UR - https://doi.org/10.1111/caim.12092 ER -
Details
- DOI
- 10.1111/caim.12092
- Categories
- innovation-theory, general-innovation
- Added
- 2026-04-28