Bricolage as capability for frugal innovation in emerging markets in times of crisis
Summary. Brazilian companies develop frugal innovations more effectively during crises when they possess bricolage capability—the ability to creatively combine available resources in unconventional ways. This study of 215 Brazilian firms confirms that bricolage is a required managerial capability for emerging market companies to innovate under resource constraints. The research identifies bricolage skills as essential for managers seeking to drive frugal innovation during economic downturns.
Cite this article
Santos, L. L., Borini, F. M., Oliveira, M. D. M., Rossetto, D. E., & Bernardes, R. C.. (2020). Bricolage as capability for frugal innovation in emerging markets in times of crisis. European Journal of Innovation Management. https://doi.org/10.1108/ejim-06-2020-0225
Santos, Leandro Lima, et al. “Bricolage as capability for frugal innovation in emerging markets in times of crisis.” European Journal of Innovation Management, 2020. https://doi.org/10.1108/ejim-06-2020-0225.
Santos, Leandro Lima, Felipe Mendes Borini, Moacir de Miranda Oliveira, Dennys Eduardo Rossetto, and Roberto Carlos Bernardes. 2020. “Bricolage as capability for frugal innovation in emerging markets in times of crisis.” European Journal of Innovation Management. https://doi.org/10.1108/ejim-06-2020-0225.
@article{santos-2020-bricolage-capability-frugal-innovation-emerging,
title = {Bricolage as capability for frugal innovation in emerging markets in times of crisis},
author = {Leandro Lima Santos and Felipe Mendes Borini and Moacir de Miranda Oliveira and Dennys Eduardo Rossetto and Roberto Carlos Bernardes},
journal = {European Journal of Innovation Management},
year = {2020},
doi = {10.1108/ejim-06-2020-0225},
url = {https://doi.org/10.1108/ejim-06-2020-0225}
}
TY - JOUR TI - Bricolage as capability for frugal innovation in emerging markets in times of crisis AU - Leandro Lima Santos AU - Felipe Mendes Borini AU - Moacir de Miranda Oliveira AU - Dennys Eduardo Rossetto AU - Roberto Carlos Bernardes JO - European Journal of Innovation Management PY - 2020 DO - 10.1108/ejim-06-2020-0225 UR - https://doi.org/10.1108/ejim-06-2020-0225 ER -
Details
- DOI
- 10.1108/ejim-06-2020-0225
- Countries
- Brazil
- Regions
- South America
- Categories
- innovation-theory, entrepreneurship, general-innovation
- Added
- 2026-04-28