In search of the frugal innovation strategy
Summary. This paper systematically reviews frugal innovation literature to establish it as a coherent business strategy for resource-constrained environments. Through co-citation analysis and systematic review of 42 papers, the authors clarify the scattered concept, define boundaries between frugal innovation and related approaches, and develop a framework with four strategic positions. They propose testable assumptions and explain when and how companies can apply frugal innovation strategy.
Cite this article
Santos, L. L., Borini, F. M., & Júnior, M. D. M. O.. (2020). In search of the frugal innovation strategy. Review of International Business and Strategy. https://doi.org/10.1108/ribs-10-2019-0142
Santos, Leandro Lima, et al. “In search of the frugal innovation strategy.” Review of International Business and Strategy, 2020. https://doi.org/10.1108/ribs-10-2019-0142.
Santos, Leandro Lima, Felipe Mendes Borini, and Moacir de Miranda Oliveira Júnior. 2020. “In search of the frugal innovation strategy.” Review of International Business and Strategy. https://doi.org/10.1108/ribs-10-2019-0142.
@article{santos-2020-search-frugal-innovation-strategy,
title = {In search of the frugal innovation strategy},
author = {Leandro Lima Santos and Felipe Mendes Borini and Moacir de Miranda Oliveira Júnior},
journal = {Review of International Business and Strategy},
year = {2020},
doi = {10.1108/ribs-10-2019-0142},
url = {https://doi.org/10.1108/ribs-10-2019-0142}
}
TY - JOUR TI - In search of the frugal innovation strategy AU - Leandro Lima Santos AU - Felipe Mendes Borini AU - Moacir de Miranda Oliveira Júnior JO - Review of International Business and Strategy PY - 2020 DO - 10.1108/ribs-10-2019-0142 UR - https://doi.org/10.1108/ribs-10-2019-0142 ER -
Details
- DOI
- 10.1108/ribs-10-2019-0142
- Countries
- Brazil
- Regions
- South America
- Categories
- innovation-theory, entrepreneurship, general-innovation
- Added
- 2026-04-28