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Identification of Lead User Characteristics Driving the Quality of Service Innovation Ideas

Monika C. Schuhmacher, Sabine Kuester · 2012 · Creativity and Innovation Management

Summary. This study identifies which lead user characteristics produce higher-quality service innovation ideas. Analyzing 120 ideas from an online services innovation contest for soccer clubs, the researchers found that dissatisfied customers and highly experienced users generate the best ideas. Companies should recruit dissatisfied users from complaint databases and experienced users into closed-membership idea contests to improve innovation outcomes.

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Schuhmacher, M. C., & Kuester, S.. (2012). Identification of Lead User Characteristics Driving the Quality of Service Innovation Ideas. Creativity and Innovation Management. https://doi.org/10.1111/caim.12002

Details

DOI
10.1111/caim.12002
Countries
Germany
Regions
Europe
Categories
innovation-theory, entrepreneurship, general-innovation
Added
2026-04-28