Exploring recruitment strategies for place-based research in rural areas of Australia: a comparative case study analysis

Tracy Schumacher, Anna K. Jansson, Lucy Kocanda, Jennifer May, Leanne Brown, Clare E. Collins · 2025 · BMC Primary Care

Summary. This study examined recruitment strategies across four rural Australian research projects conducted between 2016-2024. Face-to-face recruitment by researchers achieved better outcomes than using general practitioners as intermediaries, particularly in smaller geographic areas. Staff turnover significantly hampered recruitment success, especially in intermediary-based approaches. The research demonstrates that sustained staffing, strong local partnerships, and strategies closely aligned with rural practice needs are essential for effective participant recruitment in rural settings.

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@article{schumacher-2025-exploring-recruitment-strategies-place-based,
  title   = {Exploring recruitment strategies for place-based research in rural areas of Australia: a comparative case study analysis},
  author  = {Tracy Schumacher and Anna K. Jansson and Lucy Kocanda and Jennifer May and Leanne Brown and Clare E. Collins},
  journal = {BMC Primary Care},
  year    = {2025},
  doi     = {10.1186/s12875-025-03055-x},
  url     = {https://doi.org/10.1186/s12875-025-03055-x}
}

TY  - JOUR
TI  - Exploring recruitment strategies for place-based research in rural areas of Australia: a comparative case study analysis
AU  - Tracy Schumacher
AU  - Anna K. Jansson
AU  - Lucy Kocanda
AU  - Jennifer May
AU  - Leanne Brown
AU  - Clare E. Collins
JO  - BMC Primary Care
PY  - 2025
DO  - 10.1186/s12875-025-03055-x
UR  - https://doi.org/10.1186/s12875-025-03055-x
ER  - 

Details

DOI

10.1186/s12875-025-03055-x

Countries

Australia

Regions

Oceania

Categories

rural-data-and-definitions, innovation-networks

Added

2026-04-28