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The effect of social networking sites and absorptive capacity on SMES’ innovation performance

Veronica Scuotto, Manlio Del Giudice, Elias G. Carayannis · 2016 · The Journal of Technology Transfer

Summary. Social networking sites significantly enhance SME innovation performance by facilitating knowledge acquisition and absorption from external actors. The study analyzed 215 small and medium enterprises across knowledge-intensive and labor-intensive sectors globally, using statistical modeling to measure relationships between social media use, absorptive capacity, and innovation outcomes. Results show that enterprises leveraging social platforms to interact with customers, institutions, and competitors effectively absorb external knowledge and generate stronger innovation performance.

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Scuotto, V., Giudice, M. D., & Carayannis, E. G.. (2016). The effect of social networking sites and absorptive capacity on SMES’ innovation performance. The Journal of Technology Transfer. https://doi.org/10.1007/s10961-016-9517-0

Details

DOI
10.1007/s10961-016-9517-0
Countries
United Kingdom, Italy, United States
Regions
Europe, North America
Categories
entrepreneurship, innovation-networks, broadband-and-digital, general-innovation
Added
2026-04-28