Bridging the digital divide in rural Thailand: Understanding potential factors influencing Starlink's satellite internet adoption

Yarnaphat Shaengchart, Nalinpat Bhumpenpein · 2025 · Social Sciences & Humanities Open

Summary. This study identifies factors influencing Starlink satellite internet adoption in rural Thailand. Analyzing 806 survey respondents, researchers found that age, education, device ownership (tablets and wearables), and social media engagement significantly predict service adoption. The findings enable policymakers and service providers to design targeted strategies that increase rural broadband access and digital inclusion, supporting socio-economic development in underserved Thai communities.

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@article{shaengchart-2025-bridging-digital-divide-rural-thailand,
  title   = {Bridging the digital divide in rural Thailand: Understanding potential factors influencing Starlink's satellite internet adoption},
  author  = {Yarnaphat Shaengchart and Nalinpat Bhumpenpein},
  journal = {Social Sciences & Humanities Open},
  year    = {2025},
  doi     = {10.1016/j.ssaho.2025.101355},
  url     = {https://doi.org/10.1016/j.ssaho.2025.101355}
}

TY  - JOUR
TI  - Bridging the digital divide in rural Thailand: Understanding potential factors influencing Starlink's satellite internet adoption
AU  - Yarnaphat Shaengchart
AU  - Nalinpat Bhumpenpein
JO  - Social Sciences & Humanities Open
PY  - 2025
DO  - 10.1016/j.ssaho.2025.101355
UR  - https://doi.org/10.1016/j.ssaho.2025.101355
ER  - 

Details

DOI

10.1016/j.ssaho.2025.101355

Countries

Thailand

Regions

Asia

Categories

broadband-and-digital, policy

Added

2026-04-28