Sustaining the Entrepreneurship in Rural Tourism Development

Norhafiza Md Sharif, Ku Azam Tuan Lonik · 2017 · International Journal of Multicultural and Multireligious Understanding

Summary. Rural entrepreneurs drive sustainable tourism development and local economic growth. The paper argues that stimulating entrepreneurial activities in rural tourism recovers regional potential, preserves traditions, and maintains employment while raising living standards. It examines how local communities participate in developing rural tourism entrepreneurship and addresses key challenges in this sector.

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Sharif, N. M., & Lonik, K. A. T.. (2017). Sustaining the Entrepreneurship in Rural Tourism Development. International Journal of Multicultural and Multireligious Understanding. https://doi.org/10.18415/ijmmu.v4i6.122

@article{sharif-2017-sustaining-entrepreneurship-rural-tourism-development,
  title   = {Sustaining the Entrepreneurship in Rural Tourism Development},
  author  = {Norhafiza Md Sharif and Ku Azam Tuan Lonik},
  journal = {International Journal of Multicultural and Multireligious Understanding},
  year    = {2017},
  doi     = {10.18415/ijmmu.v4i6.122},
  url     = {https://doi.org/10.18415/ijmmu.v4i6.122}
}

TY  - JOUR
TI  - Sustaining the Entrepreneurship in Rural Tourism Development
AU  - Norhafiza Md Sharif
AU  - Ku Azam Tuan Lonik
JO  - International Journal of Multicultural and Multireligious Understanding
PY  - 2017
DO  - 10.18415/ijmmu.v4i6.122
UR  - https://doi.org/10.18415/ijmmu.v4i6.122
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Details

DOI: 10.18415/ijmmu.v4i6.122
Countries: Malaysia
Regions: Asia
Categories: entrepreneurship, regional-innovation-systems
Added: 2026-04-28