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Knowledge management process as a mediator between collaborative culture and frugal innovation: the moderating role of perceived organizational support

Muhammad Usman Shehzad, Jianhua Zhang, Sajjad Alam, Ziao Cao, Fredrick Ahenkora Boamah, Mubashir Ahmad · 2022 · Journal of Business and Industrial Marketing

Summary. Collaborative culture in Pakistani manufacturing and service firms drives frugal innovation through knowledge management processes. Knowledge management partially mediates the relationship between collaborative culture and two types of frugal innovation—functional improvements and cost reduction—but not ecosystem innovation. Perceived organizational support strengthens the effect of collaborative culture on knowledge management and functional innovation, while weakening its effect on cost reduction and ecosystem innovation.

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Shehzad, M. U., Zhang, J., Alam, S., Cao, Z., Boamah, F. A., & Ahmad, M.. (2022). Knowledge management process as a mediator between collaborative culture and frugal innovation: the moderating role of perceived organizational support. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-01-2022-0016

Details

DOI
10.1108/jbim-01-2022-0016
Countries
Pakistan
Regions
Asia
Categories
innovation-theory, entrepreneurship, general-innovation
Added
2026-04-28