Analysis on the Innovation of Rural Tourism Marketing Strategy—Taking the Tik Tok as an Example

Xinxin Shen · 2019 · Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)

Summary. Rural tourism marketing has become critical as demand for short-distance leisure grows near urban areas. This paper examines TikTok as a new rural tourism marketing platform, identifying content, relationships, and users as key success factors. The authors recommend deepening vertical content creation, cultivating fan communities to generate network effects, and promoting value creation to reshape marketing effectiveness.

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Shen, X.. (2019). Analysis on the Innovation of Rural Tourism Marketing Strategy—Taking the Tik Tok as an Example. Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019). https://doi.org/10.2991/aebmr.k.191217.099

@article{shen-2019-analysis-innovation-rural-tourism-marketing,
  title   = {Analysis on the Innovation of Rural Tourism Marketing Strategy—Taking the Tik Tok as an Example},
  author  = {Xinxin Shen},
  journal = {Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)},
  year    = {2019},
  doi     = {10.2991/aebmr.k.191217.099},
  url     = {https://doi.org/10.2991/aebmr.k.191217.099}
}

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TI  - Analysis on the Innovation of Rural Tourism Marketing Strategy—Taking the Tik Tok as an Example
AU  - Xinxin Shen
JO  - Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
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DO  - 10.2991/aebmr.k.191217.099
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Details

DOI: 10.2991/aebmr.k.191217.099
Countries: China
Regions: Asia
Categories: entrepreneurship, broadband-and-digital
Added: 2026-04-28