Competing Through Innovation in Network Markets: Strategies for Challengers

Willow A. Sheremata · 2004 · Academy of Management Review

Summary. Challenger firms can compete against dominant companies in network markets through strategic innovation. The paper develops a typology showing that radical and incompatible innovations often generate higher profits than incremental or compatible alternatives. Radical-incompatible innovation proves both more profitable and less risky than incremental-compatible approaches, suggesting that greater risk can be prudent depending on market conditions.

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Sheremata, W. A.. (2004). Competing Through Innovation in Network Markets: Strategies for Challengers. Academy of Management Review. https://doi.org/10.5465/amr.2004.13670986

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  title   = {Competing Through Innovation in Network Markets: Strategies for Challengers},
  author  = {Willow A. Sheremata},
  journal = {Academy of Management Review},
  year    = {2004},
  doi     = {10.5465/amr.2004.13670986},
  url     = {https://doi.org/10.5465/amr.2004.13670986}
}

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TI  - Competing Through Innovation in Network Markets: Strategies for Challengers
AU  - Willow A. Sheremata
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Details

DOI: 10.5465/amr.2004.13670986
Countries: Canada
Regions: North America
Categories: innovation-theory, general-innovation
Added: 2026-04-28