Evaluation of Farm Fresh Food Boxes: A Hybrid Alternative Food Network Market Innovation

Marilyn Sitaker, Jane Kolodinsky, Weiwei Wang, Lisa Chase, Julia Van Soelen Kim, Diane Smith, Hans Estrin, Zoe van Vlaanderen, Lauren Greco · 2020 · Sustainability

Summary. Researchers evaluated Farm Fresh Food Boxes, a market innovation combining CSA-style produce with rural retail distribution across Vermont, Washington, and California. The model expanded farmer markets and improved rural food access, though profits remained modest. Consumers valued the fresh local produce and convenience, while farmers and retailers appreciated brand development and customer base expansion despite added labor demands. The innovation addressed rural food deserts and supply chain vulnerabilities.

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@article{sitaker-2020-evaluation-farm-fresh-food-boxes,
  title   = {Evaluation of Farm Fresh Food Boxes: A Hybrid Alternative Food Network Market Innovation},
  author  = {Marilyn Sitaker and Jane Kolodinsky and Weiwei Wang and Lisa Chase and Julia Van Soelen Kim and Diane Smith and Hans Estrin and Zoe van Vlaanderen and Lauren Greco},
  journal = {Sustainability},
  year    = {2020},
  doi     = {10.3390/su122410406},
  url     = {https://doi.org/10.3390/su122410406}
}

TY  - JOUR
TI  - Evaluation of Farm Fresh Food Boxes: A Hybrid Alternative Food Network Market Innovation
AU  - Marilyn Sitaker
AU  - Jane Kolodinsky
AU  - Weiwei Wang
AU  - Lisa Chase
AU  - Julia Van Soelen Kim
AU  - Diane Smith
AU  - Hans Estrin
AU  - Zoe van Vlaanderen
AU  - Lauren Greco
JO  - Sustainability
PY  - 2020
DO  - 10.3390/su122410406
UR  - https://doi.org/10.3390/su122410406
ER  - 

Details

DOI

10.3390/su122410406

Countries

United States

Regions

North America

Categories

food-systems, entrepreneurship, regional-innovation-systems, general-innovation

Added

2026-04-28