The diffusion of environmental sustainability innovations in North American hotels and ski resorts

Karl R. Smerecnik, Peter A. Andersen · 2010 · Journal of Sustainable Tourism

Summary. This study surveyed North American hotels and ski resorts to identify which environmental sustainability innovations they adopt and what drives adoption rates. Using diffusion of innovations theory, researchers found that perceived simplicity of innovations and strong opinion leadership among resort managers most strongly predicted adoption. Relative advantage and general innovativeness also mattered. The research recommends that sustainability advocates emphasize ease of implementation to accelerate adoption across the hospitality sector.

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Smerecnik, K. R., & Andersen, P. A.. (2010). The diffusion of environmental sustainability innovations in North American hotels and ski resorts. Journal of Sustainable Tourism. https://doi.org/10.1080/09669582.2010.517316

@article{smerecnik-2010-diffusion-environmental-sustainability-innovations-north,
  title   = {The diffusion of environmental sustainability innovations in North American hotels and ski resorts},
  author  = {Karl R. Smerecnik and Peter A. Andersen},
  journal = {Journal of Sustainable Tourism},
  year    = {2010},
  doi     = {10.1080/09669582.2010.517316},
  url     = {https://doi.org/10.1080/09669582.2010.517316}
}

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TI  - The diffusion of environmental sustainability innovations in North American hotels and ski resorts
AU  - Karl R. Smerecnik
AU  - Peter A. Andersen
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Details

DOI: 10.1080/09669582.2010.517316
Countries: United States, Canada
Regions: North America
Categories: climate-and-environment, innovation-theory, general-innovation
Added: 2026-04-28