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Innovation and rural context: An exploratory case study of a small rural enterprise from the Czech Republic

Izabella Steinerowska–Streb, Jindra Peterková, Artur Steiner · 2024 · The International Journal of Entrepreneurship and Innovation

Summary. Rural businesses face barriers like inadequate staffing and market volatility, yet successfully innovate by converting obstacles into opportunities. The study identifies pull factors (incentives and opportunities) and push factors (pressures for change) that drive both product and business innovation. Owner vision and strategic outlook significantly influence innovation outcomes. Rural enterprises innovate effectively by building local, regional, national, and international connections to access wider markets.

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Steinerowska–Streb, I., Peterková, J., & Steiner, A.. (2024). Innovation and rural context: An exploratory case study of a small rural enterprise from the Czech Republic. The International Journal of Entrepreneurship and Innovation. https://doi.org/10.1177/14657503241241415

Details

DOI
10.1177/14657503241241415
Countries
Czech Republic
Regions
Europe
Categories
entrepreneurship, regional-innovation-systems
Added
2026-04-28