Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda

Jonathan Steinke, Jacob van Etten, Anna Müller, Berta Ortiz-Crespo, Jeske van de Gevel, Silvia Silvestri, Jan Priebe · 2020 · International Journal of Agricultural Sustainability

Summary. Agricultural extension in the Global South can leverage digital technologies far more effectively by adopting user-centred design and problem-oriented approaches. The paper reviews why many agro-advisory initiatives failed—typically because they pushed specific technologies rather than addressing actual user communication needs. It identifies eight emerging ICT applications for agricultural extension and emphasizes that successful digital innovation requires supportive institutions alongside technological development.

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Steinke, J., Etten, J. V., Müller, A., Ortiz-Crespo, B., Gevel, J. V. D., Silvestri, S., & Priebe, J.. (2020). Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda. International Journal of Agricultural Sustainability. https://doi.org/10.1080/14735903.2020.1738754

@article{steinke-2020-tapping-full-potential-digital-revolution,
  title   = {Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda},
  author  = {Jonathan Steinke and Jacob van Etten and Anna Müller and Berta Ortiz-Crespo and Jeske van de Gevel and Silvia Silvestri and Jan Priebe},
  journal = {International Journal of Agricultural Sustainability},
  year    = {2020},
  doi     = {10.1080/14735903.2020.1738754},
  url     = {https://doi.org/10.1080/14735903.2020.1738754}
}

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TI  - Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda
AU  - Jonathan Steinke
AU  - Jacob van Etten
AU  - Anna Müller
AU  - Berta Ortiz-Crespo
AU  - Jeske van de Gevel
AU  - Silvia Silvestri
AU  - Jan Priebe
JO  - International Journal of Agricultural Sustainability
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Details

DOI: 10.1080/14735903.2020.1738754
Countries: Italy, Kenya, United Kingdom
Regions: Europe, Africa
Categories: agtech, broadband-and-digital, innovation-networks
Added: 2026-04-28