Evaluating Brazilian Agriculturalists’ IoT Smart Agriculture Adoption Barriers: Understanding Stakeholder Salience Prior to Launching an Innovation

Robert Strong, John Thomas Wynn, James R. Lindner, Karissa Palmer · 2022 · Sensors

Summary. Brazilian agriculturalists who adopted IoT smart agriculture technologies were educated, tech-savvy opinion leaders. Successful innovations were simple, easy to communicate, socially accepted, and highly functional. Observability, compatibility, and low complexity drove adoption decisions. Farmers cited excessive complexity and poor compatibility as main barriers. The study recommends targeting opinion leaders, simplifying technologies, and expanding farmer education programs.

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@article{strong-2022-evaluating-brazilian-agriculturalists-iot-smart,
  title   = {Evaluating Brazilian Agriculturalists’ IoT Smart Agriculture Adoption Barriers: Understanding Stakeholder Salience Prior to Launching an Innovation},
  author  = {Robert Strong and John Thomas Wynn and James R. Lindner and Karissa Palmer},
  journal = {Sensors},
  year    = {2022},
  doi     = {10.3390/s22186833},
  url     = {https://doi.org/10.3390/s22186833}
}

TY  - JOUR
TI  - Evaluating Brazilian Agriculturalists’ IoT Smart Agriculture Adoption Barriers: Understanding Stakeholder Salience Prior to Launching an Innovation
AU  - Robert Strong
AU  - John Thomas Wynn
AU  - James R. Lindner
AU  - Karissa Palmer
JO  - Sensors
PY  - 2022
DO  - 10.3390/s22186833
UR  - https://doi.org/10.3390/s22186833
ER  - 

Details

DOI

10.3390/s22186833

Countries

Brazil

Regions

South America

Categories

agtech, innovation-networks

Added

2026-04-28