Implementation of Islamic Microfinance through Marketing Strategy for Financing Rural Communities in Cirebon Region
Summary. Islamic microfinance institutions in Indonesia's Cirebon region successfully serve rural communities through targeted marketing strategies. The study finds that sharia-based microfinance improves access to capital for female entrepreneurs, increases business sales, and reduces poverty and unemployment. The approach emphasizes justice and social welfare while facing challenges including limited capital, low financial literacy, and regulatory gaps.
Cite this article
Sukarnoto, T., Cahyono, H., Karjuni, A., Anwar, M., & Kasheem, M.. (2025). Implementation of Islamic Microfinance through Marketing Strategy for Financing Rural Communities in Cirebon Region. Ecopreneur Jurnal Program Studi Ekonomi Syariah. https://doi.org/10.47453/ecopreneur.v6i1.3088
Sukarnoto, Toto, et al. “Implementation of Islamic Microfinance through Marketing Strategy for Financing Rural Communities in Cirebon Region.” Ecopreneur Jurnal Program Studi Ekonomi Syariah, 2025. https://doi.org/10.47453/ecopreneur.v6i1.3088.
Sukarnoto, Toto, Heru Cahyono, Agus Karjuni, Mohamad Anwar, and Majdy Kasheem. 2025. “Implementation of Islamic Microfinance through Marketing Strategy for Financing Rural Communities in Cirebon Region.” Ecopreneur Jurnal Program Studi Ekonomi Syariah. https://doi.org/10.47453/ecopreneur.v6i1.3088.
@article{sukarnoto-2025-implementation-islamic-microfinance-marketing-strategy,
title = {Implementation of Islamic Microfinance through Marketing Strategy for Financing Rural Communities in Cirebon Region},
author = {Toto Sukarnoto and Heru Cahyono and Agus Karjuni and Mohamad Anwar and Majdy Kasheem},
journal = {Ecopreneur Jurnal Program Studi Ekonomi Syariah},
year = {2025},
doi = {10.47453/ecopreneur.v6i1.3088},
url = {https://doi.org/10.47453/ecopreneur.v6i1.3088}
}
TY - JOUR TI - Implementation of Islamic Microfinance through Marketing Strategy for Financing Rural Communities in Cirebon Region AU - Toto Sukarnoto AU - Heru Cahyono AU - Agus Karjuni AU - Mohamad Anwar AU - Majdy Kasheem JO - Ecopreneur Jurnal Program Studi Ekonomi Syariah PY - 2025 DO - 10.47453/ecopreneur.v6i1.3088 UR - https://doi.org/10.47453/ecopreneur.v6i1.3088 ER -
Details
- DOI
- 10.47453/ecopreneur.v6i1.3088
- Countries
- Indonesia
- Regions
- Asia
- Categories
- funding, entrepreneurship, policy, general-innovation
- Added
- 2026-04-29