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Understanding the Impact of Rural Returnees’ Hometown Identity on Their Successful Entrepreneurship with the Operations Research Framework

Feihan Sun, Xumei Miao, Xiaoyan Feng, Chongliang Ye · 2022 · Mathematical Problems in Engineering

Summary. Rural returnees in China with strong hometown identity achieve greater entrepreneurial success, particularly in e-commerce and live broadcast villages. Knowledge agglomeration mediates this relationship, while returnee creativity amplifies it. The study, based on field data from Jiangsu Province villages, shows that government policies supporting returnee entrepreneurs with hometown attachment can effectively revitalize rural areas and retain population.

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Sun, F., Miao, X., Feng, X., & Ye, C.. (2022). Understanding the Impact of Rural Returnees’ Hometown Identity on Their Successful Entrepreneurship with the Operations Research Framework. Mathematical Problems in Engineering. https://doi.org/10.1155/2022/6142477

Details

DOI
10.1155/2022/6142477
Countries
China
Regions
Asia
Categories
entrepreneurship, regional-innovation-systems
Added
2026-04-28