Small-scale agricultural product marketing innovation through BUMDes and MSMEs empowerment in coastal areas

Almasdi Syahza, Enni Savitri, Brilliant Asmit, Geovani Meiwanda · 2021 · Management Science Letters

Summary. Small-scale farmers in coastal areas can increase agricultural product value and market competitiveness through partnerships between village-owned enterprises (BUMDes) and micro, small, and medium enterprises (MSMEs). The study proposes an innovative marketing model where these institutions work together with credit providers and farmer entrepreneurs to develop agribusiness chains, provide market information, and support technology adoption for rural communities.

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Syahza, A., Savitri, E., Asmit, B., & Meiwanda, G.. (2021). Small-scale agricultural product marketing innovation through BUMDes and MSMEs empowerment in coastal areas. Management Science Letters. https://doi.org/10.5267/j.msl.2021.3.015

@article{syahza-2021-small-scale-agricultural-product-marketing,
  title   = {Small-scale agricultural product marketing innovation through BUMDes and MSMEs empowerment in coastal areas},
  author  = {Almasdi Syahza and Enni Savitri and Brilliant Asmit and Geovani Meiwanda},
  journal = {Management Science Letters},
  year    = {2021},
  doi     = {10.5267/j.msl.2021.3.015},
  url     = {https://doi.org/10.5267/j.msl.2021.3.015}
}

TY  - JOUR
TI  - Small-scale agricultural product marketing innovation through BUMDes and MSMEs empowerment in coastal areas
AU  - Almasdi Syahza
AU  - Enni Savitri
AU  - Brilliant Asmit
AU  - Geovani Meiwanda
JO  - Management Science Letters
PY  - 2021
DO  - 10.5267/j.msl.2021.3.015
UR  - https://doi.org/10.5267/j.msl.2021.3.015
ER  -

Details

DOI: 10.5267/j.msl.2021.3.015
Countries: Indonesia
Regions: Asia
Categories: food-systems, entrepreneurship, regional-innovation-systems
Added: 2026-04-28