Does the digital economy promote “innovation and entrepreneurship” in rural tourism in China?
Summary. Digital economy development in rural China drives tourism entrepreneurship by promoting innovation. Using data from 150 counties in the Yangtze River Delta, the authors show that higher rural digitalization correlates with more model villages and increased tourism entrepreneurial activity. Digital tools reduce innovation costs, enabling rural entrepreneurs to develop new tourism products that attract more business creation.
Cite this article
Tang, G. N., Ren, F., & Zhou, J.. (2022). Does the digital economy promote “innovation and entrepreneurship” in rural tourism in China?. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2022.979027
Tang, Gen Nian, et al. “Does the digital economy promote “innovation and entrepreneurship” in rural tourism in China?.” Frontiers in Psychology, 2022. https://doi.org/10.3389/fpsyg.2022.979027.
Tang, Gen Nian, Fei Ren, and Jie Zhou. 2022. “Does the digital economy promote “innovation and entrepreneurship” in rural tourism in China?.” Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2022.979027.
@article{tang-2022-does-digital-economy-promote-innovation,
title = {Does the digital economy promote “innovation and entrepreneurship” in rural tourism in China?},
author = {Gen Nian Tang and Fei Ren and Jie Zhou},
journal = {Frontiers in Psychology},
year = {2022},
doi = {10.3389/fpsyg.2022.979027},
url = {https://doi.org/10.3389/fpsyg.2022.979027}
}
TY - JOUR TI - Does the digital economy promote “innovation and entrepreneurship” in rural tourism in China? AU - Gen Nian Tang AU - Fei Ren AU - Jie Zhou JO - Frontiers in Psychology PY - 2022 DO - 10.3389/fpsyg.2022.979027 UR - https://doi.org/10.3389/fpsyg.2022.979027 ER -
Details
- DOI
- 10.3389/fpsyg.2022.979027
- Countries
- China
- Regions
- Asia
- Categories
- broadband-and-digital, entrepreneurship, food-systems
- Added
- 2026-04-28